The fool’s tax is the premium you pay when you rely on meaningless business advice. We are going to focus on three particularly pernicious examples. These approaches sound good at first. Unfortunately they don’t work.
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The History Biz blog covers a wide range of topics. Scroll through the posts or focus on any of the following categories:
Crime tours, a sub-genre of dark tourism, introduce visitors to documented crimes of the past. This case study describes how people in a small town worked together to create their own successful version.
The suggestion that familiar places hold clues to the past does more than appeal to people's imaginations, it opens the door to the immersive, engaging type of experiences contemporary travelers want.
Why are visitor numbers at your local history attraction or museum plummeting? Has the past become irrelevant or is something else going on? Failing to connect with the new generation of travelers is the fastest route to oblivion. How do you fix it?
The fool’s tax is the premium you pay when you rely on meaningless business advice. We are going to focus on three particularly pernicious examples. These approaches sound good at first. Unfortunately they don’t work.
Read More
Can people’s fascination with decrepit buildings help blighted downtowns start to make a comeback?