Many of us know our systems should be updated. We’re sick of old, ugly websites we can’t change. Maybe we’ve given up on having a website altogether and confined our online presence to social media platforms like Facebook. We’d love to change things, but who has the time and patience to figure out what needs to be done or the money to hire a web designer to fix everything? Take a deep breath and relax. You can do this. You don’t have to learn to write code and you don’t need thousands of dollars.
Read MoreAre you becoming invisible? Here are 3 quick and easy ways to increase your mobile visibility. They are all free and none of them require you to do anything to your website.
Read MoreYour customers, potential visitors, donors, members and future volunteers are on social platforms. It’s not their job to find you and adapt to the communication style and method you prefer. It is your job to find and connect with them.
Read MoreIf you’re still mailing paper newsletters to physical addresses, it’s time to start transitioning to email. If you already have an email list, the question for you is whether you’re using email’s full potential.
Read MoreWe can manage our digital assets ourselves. The Internet is nothing but a tool, and it’s a tool you can learn to use to support and enhance your local history tourism efforts.
Read MoreSharecroppers farm land that doesn’t belong to them. Their futures are subject to others' whims. Digital sharecropping is equally risky. Have you built your audience on someone else’s platform, on a site you don't own?
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Can people’s fascination with decrepit buildings help blighted downtowns start to make a comeback?