With the hubbub over digital assets, organic reach, Facebook ads, Twitter campaigns, responsive design, local search and yadda, yadda, yadda we tend to overlook traditional marketing techniques. That’s a mistake.
Read MoreBefore you begin promoting and marketing your new tour, program or event, you need to answer one very important question. Who is your target audience?
Read MoreIf you want to attract customers to your business or members to your organization, you need to keep your personal feelings out of the equation and focus on what your target audience wants.
Read MoreIt’s time for your annual checkup. We’re going to take your marketing vital signs by reviewing a few key areas. Take a deep breath and step into the examining room. The doctor is ready for you.
Read MoreAre you becoming invisible? Here are 3 quick and easy ways to increase your mobile visibility. They are all free and none of them require you to do anything to your website.
Read MoreOnline review sites like Trip Advisor and Yelp are among the largest and most active on the web. What are people saying about you?
Read MoreYour customers, potential visitors, donors, members and future volunteers are on social platforms. It’s not their job to find you and adapt to the communication style and method you prefer. It is your job to find and connect with them.
Read MoreIf you’re still mailing paper newsletters to physical addresses, it’s time to start transitioning to email. If you already have an email list, the question for you is whether you’re using email’s full potential.
Read MoreJust because you’ve used a digital image on a social platform doesn’t mean you can’t use it on blog posts, web pages and in offline materials such as posters and flyers. There are also many ways to build complimentary programs and events around vintage images.
Read MoreMany institutions and individuals have built enormous followings on social platforms like Facebook and Pinterest by posting vintage photos, other types of old images and local history links. Achieving success on social channels is not difficult but it does take time, thought and planning.
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Can people’s fascination with decrepit buildings help blighted downtowns start to make a comeback?