The fool’s tax is the premium you pay when you rely on meaningless business advice. We are going to focus on three particularly pernicious examples. These approaches sound good at first. Unfortunately they don’t work.
Read MoreMany people new to tour and event planning assume the more customers you attract to your program, the better off you are. This is not necessarily true.
Read MoreNot everyone is comfortable with technology or social media. However, refusing to participate in online channels opens a chasm between you and your customers and members that will be very hard to bridge.
Read MoreHave you ever wondered what it would be like to be your own boss? It's never been easier to start a business that allows you to indulge your love of the past. Maybe it's time to start your own History Biz.
Read MoreDoes your attraction, destination or organization have a blog? Should you?
Read MoreCan the the software design approach of Ready, Fire, Aim work in the world of local history program development?
Read MoreWhy are visitor numbers at your local history attraction or museum plummeting? Has the past become irrelevant or is something else going on? Failing to connect with the new generation of travelers is the fastest route to oblivion. How do you fix it?
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Can people’s fascination with decrepit buildings help blighted downtowns start to make a comeback?