Posts in Marketing Social Media

Old School Marketing

With the hubbub over digital assets, organic reach, Facebook ads, Twitter campaigns, responsive design, local search and yadda, yadda, yadda we tend to overlook traditional marketing techniques. That’s a mistake.

Marketing Social MediaLynne SturtevantFebruary 16, 2016traditional marketingComment

Your Perfect Customers

Before you begin promoting and marketing your new tour, program or event, you need to answer one very important question. Who is your target audience?

Marketing Social MediaLynne SturtevantFebruary 2, 2016Comment

Quick and Easy Ways to Alienate People

If you want to attract customers to your business or members to your organization, you need to keep your personal feelings out of the equation and focus on what your target audience wants.

Marketing Social MediaLynne SturtevantJanuary 19, 2016customer serviceComment

The Marketing Checkup

It’s time for your annual checkup. We’re going to take your marketing vital signs by reviewing a few key areas. Take a deep breath and step into the examining room. The doctor is ready for you.

Marketing Social MediaLynne SturtevantNovember 24, 2015checkup Comment

Are You Invisible?

Are you becoming invisible? Here are 3 quick and easy ways to increase your mobile visibility. They are all free and none of them require you to do anything to your website.

Technology, Marketing Social MediaLynne SturtevantJuly 21, 2015mobile searchComment

People Will Talk

Online review sites like Trip Advisor and Yelp are among the largest and most active on the web. What are people saying about you?

Marketing Social MediaLynne SturtevantJune 9, 2015Travel Review SitesComment

Building the History Hub - Part 3 - Social Media

Your customers, potential visitors, donors, members and future volunteers are on social platforms. It’s not their job to find you and adapt to the communication style and method you prefer. It is your job to find and connect with them.

Technology, Marketing Social MediaLynne SturtevantMay 26, 2015social platformsComment

Building the History Hub - Part 2 - Your Email List

If you’re still mailing paper newsletters to physical addresses, it’s time to start transitioning to email. If you already have an email list, the question for you is whether you’re using email’s full potential.

Technology, Marketing Social MediaLynne SturtevantMay 12, 2015email listComment

Using Vintage Images in Offline Marketing and Programs

Just because you’ve used a digital image on a social platform doesn’t mean you can’t use it on blog posts, web pages and in offline materials such as posters and flyers. There are also many ways to build complimentary programs and events around vintage images.

Marketing, Marketing Social Media, Vintage PhotosLynne SturtevantFebruary 24, 2015offline imagesComment

How to Use Vintage Images on Social Media

Many institutions and individuals have built enormous followings on social platforms like Facebook and Pinterest by posting vintage photos, other types of old images and local history links. Achieving success on social channels is not difficult but it does take time, thought and planning.

Marketing Social Media, Vintage PhotosLynne SturtevantFebruary 17, 2015Facebook, online images Comments

A New Tour From Old News: A Case Study

Crime tours, a sub-genre of dark tourism, introduce visitors to documented crimes of the past. This case study describes how people in a small town worked together to create their own successful version.

The Urban History Hike

The suggestion that familiar places hold clues to the past does more than appeal to people's imaginations, it opens the door to the immersive, engaging type of experiences contemporary travelers want.

Are Ghosts and Aliens Behind Your Slumping Visitor Numbers?

Why are visitor numbers at your local history attraction or museum plummeting? Has the past become irrelevant or is something else going on? Failing to connect with the new generation of travelers is the fastest route to oblivion. How do you fix it?

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