I built a profitable home business by creating local tours and events and so can you.  


Do you dream of firing your boss, ditching the commute and working from the comfort of your own home?


Maybe you’re a retiree with time on your hands or a stay-at-home parent who’d like to earn some extra cash.

Perhaps you’re just looking for an interesting side gig.

Does the idea of sharing quirky stories about your town appeal to you? Would you enjoy helping people discover out-of-the-way shops and restaurants?

If you said yes, keep reading. You may have found the fun and profitable business idea you’ve been searching for.

Starting a local tour and event business is simple. 

  • You don’t need office space or a retail location.

  • You don’t need employees, inventory, an elaborate business plan or tons of cash.

  • You don’t have to quit your regular job.

  • You can take your time, learn what your community likes, build on your successes and grow at your own pace.

Could this work in your town or neighborhood?

We have a resource to help you figure that out. It’s called the Neighborhood Discovery Guide.

The Neighborhood Discovery Guide will help you identify tour and event opportunities. In addition to dozens of program ideas, it includes helpful exercises and describes exactly how to conduct a tourism scouting mission around your area.

There's probably more potential in your own backyard than you think. If it’s there, the Neighborhood Discovery Guide will help you find it.



Once you find that great program idea, what do you do next?

How do you transform your concept into an event or tour that people will gladly pay to attend? That’s what The History Biz is all about.


There are lots of resources here to inspire you, help you get started and keep you on track. You'll find dozens of free articles in our Library. Or you can work with us directly, either by phone or in person.   

Here are links to a few to helpful posts.

Program Development

This can be the most exciting and creative phase of tour and event design, unless you’re short on ideas. You don’t have to come up with an original concept. Select elements from our program descriptions then customize them to fit your local story. 


Thinking through your program’s logistical and administrative elements – timing, duration, frequency, route, venue - is not the most glamorous phase of this work, but it is critical to the tour or event’s smooth operation and success.


Define your target audience and find the best ways to communicate with them via traditional outlets and new media platforms.



There’s no reason to over-complicate the financial side of things. We stick to the basic financial issues surrounding your business. We cover how much to charge, when to raise your prices, how to share income with other organizations and how to compensate people who help you run your programs.


One of the best ways to expand your business is by collaborating with others in your community. We have lots of suggestions on finding potential partners, the best ways to approach them, how to work with them and some red flags to watch out for.


Being an entrepreneur is exciting, exhilarating and fun. It can also be frustrating, confusing and lonely. We share information on mindset, attitude, motivation and creativity.

 Are you ready to find out whether a local tour and event business is right for you? Start with the Neighborhood Discovery Guide. You might be surprised what pops up.