You CAN breathe new life into your historic destination or attraction’s programs, even if you’re short of cash and out of inspiration.



Are local history and heritage tourism dying?

If you work in a historic house, at a small museum or are trying to convince travelers to visit your town’s beautifully restored Main Street, it sure feels like it sometimes. But it’s not the past people are turning their backs on. The problem is the presentation. 

The traditional ways of presenting historical material – recitations of facts, show and tell type demonstrations, behind the velvet rope tours – no longer work. People want deeper, more relevant and more interesting tourism experiences.


Being aware of this desire is one thing. Knowing how to correct course is a different matter.

Do any of these sound familiar?

  • Your historic attraction is hemorrhaging money. Visitor numbers are plummeting. The board expects you to revitalize your attraction without additional funds. You tried a few new programs, but turnout was dismal. You’re demoralized, disgusted and out of ideas.

  • You assumed the small museum hired you because you’re a historian and a talented researcher. But you spend your time trying to be a social media expert and an event planner or struggling with an outdated computer system and the worst website you’ve ever seen. You feel frustrated, angry and deceived. This is not why you went to school.

  • You used to love your job managing group tours for the Visitors’ Bureau. But the number of buses calling on your town dwindles each year and you cringe every time a tour operator asks, “Why should we come back? Anything new we haven’t already seen or done?”

  • You’re the executive director of your town’s historic preservation organization. You landed the job because you’re a grant writing phenomenon. But the board wants you to design a walking tour of downtown neighborhoods. Even worse, they expect you to guide the darned thing. They might as well ask you to fly to the moon.

We can help.


The History Biz shows you how to:

  • Find interesting new program ideas

  • Energize your ongoing programs without compromising your principles or dumbing down your material

  • Attract more visitors

  • Engage a younger crowd

  • Start enjoying your job again

  • We help get the administrative side of your house in order, too, whether it’s updating your website, establishing a social media presence, or designing and implementing an email newsletter.

Are you ready to get started?

Take a fresh look at your area with our Neighborhood Discovery Guide. Even if you focus exclusively on indoor events at a historic house or museum, the Guide will help you come up with new program ideas. 

In addition to dozens of tour and event suggestions, it includes helpful exercises and describes exactly how to conduct a tourism scouting mission around your area.

There's probably more potential in your own backyard than you think. If it’s there, the Neighborhood Discovery Guide will help you find it.

Once you find that great program idea, what do you do next?

How do you transform your concept into an event or tour that people will gladly pay to attend? That’s what The History Biz is all about.

There are lots of resources here to inspire you, help you get started and keep you on track. You'll find dozens of free articles in our Library. Or you can work with us directly, either by phone or in person.  

Here are links to a few helpful posts.

Program Development

This can be the most exciting and creative phase of tour and event design, unless you’re short on ideas. You don’t have to come up with an original concept. Select elements from our program descriptions then customize them to work with your local story.

The Urban History Hike


The Victorian Funeral Tour – This is an indoor event perfect for a historic house and could possibly work in a museum as well

A New Tour from Old News


Thinking through your program’s logistical and administrative elements – timing, duration, frequency, route, venue - is not the most glamorous phase of this work, but it is critical to the tour or event’s smooth operation and success.

Avoiding Tour Day Disasters

Five More Avoidable Tour Day Disasters

Building the History Hub


Define your target audience and find the best and most economical ways to communicate with them via traditional outlets and new media platforms.

People Will Talk

Are You Invisible

The Marketing Checkup



There’s no reason to over-complicate the financial side of things. We stick to the basic monetary issues surrounding your business. We cover how much to charge, when to raise your prices, how to share income with other organizations and how to compensate people who help you run your programs.

The Pricing Conundrum


One of the best ways to expand your business – and keep your sanity - is by collaborating with others in your community. We have lots of suggestions on finding potential partners, the best ways to approach them, how to work with them and some red flags to watch out for.

Ruin Porn, Secret Spaces and the Tour of Empty Buildings

Regional Thinking and Linking

Ten Seriously Good Reasons to Work with Actors


Working in local history or preservation can be exciting, exhilarating and fun. It can also be frustrating, confusing and lonely. We share information on mindset, attitude, motivation and creativity.

Quick and Easy Ways to Alienate People

 Are Ghosts and Aliens Behind Your Slumping Visitor Numbers?

Are you ready to brainstorm new program ideas by taking a fresh look at your town or neighborhood? Get started with the Neighborhood Discovery Guide.