What We Do

The History Biz helps heritage sites, historic towns, preservation groups and tourism entrepreneurs thrive. We work with you to uncover your unique stories and transform them into high quality programs and events that people are happy to pay for.


Our step-by-step approach is based on common sense and experience. We eliminate the crippling feeling of overwhelm, keep you from inadvertently skipping critical steps and help you hit a home run, even if it’s your first time at bat.

Of course it doesn’t matter how great your program is if no one knows about it. We help you identify your target audience and find the best ways to reach them. And we take the sting out of buzzwords and present rational, affordable and manageable technology options.  

Who We Help

We work with three broad categories of people and organizations.

Tourism Businesses and Entrepreneurs  

We help local and regional tour companies that offer bus trips, walking tours, activities and programs focused on local history, culture, genealogy, architecture, cuisine, ethnic heritage, folklore and legends, the paranormal, photography, etc.

Whether you've been in business for decades or are just getting started, if you’ve got an idea or an angle, we’ll help you develop it into a tour or an event. If you’re fresh out of ideas, we’ll help you uncover some new ones.

We’ve got a special page with more for tourism businesses and entrepreneurs here.


Traditional History Organizations and Attractions

  • Local historical societies

  • Main Street organizations

  • Neighborhood preservation groups

  • Historic homes

  • Regional museums

As we design programs and events with and for traditional history organizations and attractions, we follow the approach advocated by Main Street America. Our goals include:

  • To create a positive image that showcases a community’s unique characteristics

  • To highlight cultural traditions

  • To preserve important local architecture

  • To celebrate local history

  • To develop special events that illustrate why and how communities are special

We’ve got a special page with more for history organizations and attractions here.

Destination Marketing Organizations

  • Visitors’ Bureaus

  • Chambers of Commerce

  • County Commissioners

  • Municipal Officials


The group or person responsible for promoting a town or region to visitors varies by county, state and country. Funding sources and levels of support are also all over the map. If you are tasked with marketing your destination, regardless of how you or your organization fit into your region’s grand scheme, we can help. 

We’ve got a special page with more for destination marketing organizations here.

Work With Us

There are dozens of free articles in our Library to inspire you, help you get started and keep you on track. Working with Our Neighborhood Discovery Guide will help you come up with new and interesting program concepts. And of course you can work with us directly. We’d love to hear from you. Visit our Contact page.



My name is Lynne Sturtevant. I  am The History Biz’s founder and principal writer.

I’ve been a front line travel agent, owned a successful agency in the heart of Washington, DC, escorted tour groups, taught at a travel school and conducted dozens of destination workshops. I was the marketing director of a tour company specializing in Southeast Asia, represented the China International Travel Service and managed all travel programs, including a full slate of familiarization trips, for ASTA, the world’s largest travel trade association.

After moving to Marietta, a small town in Ohio, I immersed myself in the world of local history and hyper-local tourism. In 2007 I started a tour company and launched my first program, a ghost walk. I spent the next several years developing local tours and events. My programs were so successful they led to a publishing contract. My books, A Guide to Historic Marietta, Ohio and Haunted Marietta, are available from bookstores nationwide and on Amazon.  

The most rewarding part of my local tourism adventure was collaborating with various community groups. I worked with Main Street organizations, a public library, a downtown merchants’ association, community theater troops, restaurants, a college, several historic attractions and an excursion boat.

In addition to the Marietta/Washington County Convention and Visitors Bureau, I worked with the Ohio Historical Society, Dickens Victorian Village of Cambridge, the Guernsey County Visitors and Convention Bureau, the Parkersburg/Wood County (WV) Convention and Visitors Bureau, the Washington County Historical Society, the Guernsey County Historical Society and the Pioneer and Historical Society of Muskingum County.


Over the years, I’ve established a professional network of tourism specialists, public historians, local development pros, marketing experts, tech geeks and other fine folks who can be called in on a project basis.

In 2015 I sold my Ohio tour operation to move to beautiful Albuquerque NM and work on The History Biz full time.

Heritage tourism isn’t dying. Future fatigue and nostalgia for a simpler time are fanning a growing desire for experiences that capture the past. For those who know how to create relevant, authentic and interesting programs, the market for local history tours and events is only going to get larger.


Let’s talk and explore how we might work together.